Overview
The Advocate Stats Email is an automated message sent to Advocates after they’ve shared. It highlights their referral activity, celebrates their progress, and encourages continued sharing. This drip series is a powerful tool for maintaining long-term engagement.
Key Metrics
Open Rate: Often among the highest open-rate emails in the referral lifecycle
(Industry benchmark: ~ 42.35 % average open rate across campaigns)Share Rate: The percentage of Advocates who use the email to share again
Best Practices
Make it celebratory: highlight referral milestones and progress
Personalize share content: personalized messages can boost open rates by up to 29 %
Include a QR code: offer an additional, mobile‑friendly sharing option when they click to share again
Focus on Advocate experience: collect feedback and apply learnings from campaign data
Editable Elements in Extole
In Extole, you can edit:
Drip Schedule: Control message timing (e.g. days 1, 7, 14, 21, 28, 60, 90, 120, 280)
Headline & body: Adjust tone, reward info, and guidance
Visuals: Use branded banners, performance charts, or icons
CTAs: Drive sharing again
Reward name: Customize how rewards are labeled (e.g. “You’ve earned 3 credits” vs. “You’ve earned 3 gift cards”)
The schedule resets each time an Advocate shares again. If drip scheduling isn’t editable in your account, contact [email protected] to enable this feature.
Testing and Optimization
Subject line: Experiment with tone, personalization, urgency
Headline: Test “Progress-first” vs “Reward-first” messaging
Body copy: Balance clarity, detail, and brevity
CTAs: Try different labels, placements, and counts
Visuals: Use milestone icons, reward images, QR codes
Timing: Sync sends with the Friend conversion cycle to reduce fatigue
Ongoing testing lets you optimize both volume and quality of Advocates’ re‑sharing. For more tips, see the guide on A/B testing.