Creating strategic, trackable promotion links is key to boosting awareness and driving as much acquisition out of referral. This guide outlines how to create and manage Promotion Links directly from your dashboard. Looking for best practices on marketing your program? Check out How to Market Your Program.

A Promotion Link is a program-specific URL that leads to your sharing experience and tracks as a source across Extole reporting (ex. share.yourcompany.com/narvar-email).

Promotion (promo) links are tied to the programs under which they are created. Complete the following steps to add a new promotion link to your program or campaign.

4. Copy this URL and add to your email, onsite banner, or other CTA

* The name you choose for your promotion must be unique. This is critical for tracking individual promotion performance and providing you with the insights needed to understand which promotions are having the greatest impact on your audience.

Use a separate Promotion Link for each channel, message, or campaign. This enables clear performance tracking for each initiative.

Track how each link performs from thePrograms page. Use these insights to adjust your referral program strategy and drive the behaviors that matter most.

Promotion Links should be short, simple, and easy to remember. Use dashes (not underscores) for readability. Link aliases are limited to 50 characters.

Promotion Links can act as CTAs when marketing tags aren’t in use. They can also be embedded in emails to track performance.

No, you can create as many as you need.

Promotion Links help track campaign performance, identify top-performing channels, and give you the flexibility to launch new promotions quickly.

Yes. When creating a new link, click Advanced to generate a campaign-specific version.