Check out this short video to see Nomad’s referral program in action and get a glimpse of how it monitors, manages, and promotes it with Extole.

Nomad, maker of innovative portable charging cables for smartphones, has embraced referrals as a way to engage customers in today’s complex, highly personal digital world. Since its launch in mid-March 2014 until the creation of this video in early June 2014, its program drove nearly 1,000 purchases directly from customer referrals over email, mobile, and social properties.

"Using existing customers to reach new customers makes sense for us because our audience is highly mobile. They're not sitting in front of their desktops. Extole makes it easy to promote our program to them where and when it matters most. We can turn brand awareness and brand affinity into revenue," said Anna Sergeeva, Director of Marketing at Nomad.