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Extole Cookie Handling

Updated today

Extole drops a minimum number of cookies as part of the handling of the referral program. Cookies are designed to be specific to your program and your site and are not used in any cross-site capacity.

Make Sure Your Cookies Are Yours

Your Extole program should be run from your program domain to ensure any cookie created by the Extole program is specific to YOUR domain. This means you "core.js" file, used to operate your referral program, should be under your branded domain and look similar to:

<script type="text/javascript" src="https://refer.brand.com/core.js" async></script>

If your core script is loading from "tags.extole.com" or "origin.extole.io" it should be updated to be under your branded domain. This will prevent any cookies generated from the Extole Corporate website to include in your referral program.

List of Consumer Referral Cookies

The following cookies are used by the referral program when a consumer interacts

Website Name(s)

Cookie Name

Cookie Purpose

Cookie Duration

Category

refer.brand.com

access_token

Remember an Advocate/Friend

1 year

Essential

www.brand.com

extole_access_token

Remember an Advocate/Friend

1 year

Essential

refer.brand.com

xtl_bid

Browser Identifier used for Fraud Prevention

1 year

Fraud

List of My Extole (Admin) Cookies

The following cookies are used by the My Extole as part of the Admin Tool

Website Name(s)

Cookie Name

Cookie Purpose

Cookie Duration

Category

my.extole.com

access_token

Session token for the My Extole User

4 hours

Essential

my.extole.com

feature_toggle

Preference cookie for feature toggles

1 year

Preference

Chrome Cookie Handling

You may have seen announcements about Google Chrome’s changes to handling cookies in February 2020. Google Chrome’s changes will not affect Extole-powered programs, and there is no action required on your behalf.

Google Chrome’s changes are targeted towards 3rd-party, cross-domain tracking cookies and insecure cookies. An Extole program for Brand. Inc. at “brand.com” that is run inside a branded domain using a CNAME would run under “refer.brand.com”. All cookies associated with that program are 1st-party cookies, are not affected by this change, and cannot be used for cross-site tracking. By using Extole's best practice, privacy is protected since these cookies do not follow a user to different domains are cannot be used for cross domain tracking.

An Extole program for Brand. Inc. at “brand.com” that is not run inside a branded domain using a CNAME would run under “brand.extole.io” or “ share.brand-referrals.com”. All cookies associated with that program are 3rd-party, cross-domain cookies. We have updated these cookies to use the setting `SameSite=None`, and the attribute `Secure`, so these cookies are not affected by this change either.

Safari Intelligent Tracking Prevention (ITP)

Safari on macOS, iOS, and iPad OS continues to offer industry leading privacy protection from cross domain ad tracking. Tracking prevention is targeted towards 3rd-party, cross-domain tracking cookies. An Extole program for Brand. Inc. at “brand.com” that is run inside a branded domain using a CNAME would run under “refer.brand.com”. All cookies associated with that program are 1st-party cookies, are not affected by this change, and cannot be used for cross-site tracking. By using Extole's best practice, privacy is protected since these cookies do not follow a user to different domains are cannot be used for cross domain tracking.

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