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Common HTML Tags for Basic Campaign Editing

Updated this week

Overview

When using the Campaign Editor, you can customize your layout and styling using simple HTML tags. This is available in the different variable fields in your program’s emails, pop-ups, landing pages and terms.

Basic Text Formatting

  • Heading and Paragraph Styling

<h1>This is a heading of text.</h1>
<p>This is a paragraph of text.</p>
  • Line Break (Return)

Line one.<br>Line two.
  • Bold

<strong>Bold text</strong>

or

<b>Boldtext</b>
  • Italic

<em>Italic text</em>
  • Underline

<u>Underlined text</u>

Lists

  • Bullet Points (Unordered List)

<ul>
<li>First item</li>
<li>Second item</li>
</ul>
  • Numbered List (Ordered List)

<ol>
<li>Step one</li>
<li>Step two</li>
</ol>

Links

  • Hyperlink

link to open in the same tab:
<a href="https://example.com">Click here</a>

link to open in a new tab:
<ahref="https://example.com" target="_blank">Clickhere</a>

Styling and Colors

  • Text Color

<span style="color: #FF0000;">Red text</span>
  • Background Color

<div style="background-color: #F0F0F0;">Light gray background</div>
  • Inline Styles for Font Size and Weight

<p style="font-size: 16px; font-weight: bold;">Larger bold text</p>

Layout

  • Left Aligned Text

<div style="text-align: left;">Centered content</div>
  • Centered Text

<div style="text-align: center;">Centered content</div>
  • Margin Spacing

<div style="margin: 20px 0;">Space above and below</div>

Best Practices

  • Keep your HTML clean and simple to ensure compatibility across devices and email clients.

  • Always preview your changes using the Campaign Editor's built-in preview tool.

  • Avoid using external fonts or scripts.

  • In campaign editor new lines are not rendered, be sure to use <br> tags to enforce newlines

If you have questions or need assistance, you can always email us at [email protected].

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