Use Extole Site-to-Store capabilities to connect the online and in-store experiences of your best customers: your advocates and their friends. Extole enables you to reward offline purchases and give in-store rewards.
The best way to bring people into your retail locations will depend on how you can offer in store promotions and connect them back to your customers. Based on the capabilities you have with your online promo-code system and your in-store point-of-sale system you can pick the program that right's for you.
What kind of coupon codes do you have?
Single-use coupon code for online and in-store point-of-sale
Single-use coupon code for online and different single-use codes for in-store point-of-sale
Single-use coupon code for online and multi-use codes for in-store point-of-sale
What kind of in-store purchase tracking do you have?
Loyalty program with member ids
Email address or single-use captured at checkout in-store
No method to uniquely track an in-store purchase
Retail Loyalty and Purchase
Coupon Capabilities: (1) Single-use coupon code for online and in-store point-of-sale or (2) Single-use coupon code for online and different single-use codes for in-store point-of-sale
Purchase Capabilities: (1) loyalty program with member ids.
This program combines online and in store purchases. Advocates will share to friends to prompt the friend to signup for your loyalty program online. When the friend signs up for her loyalty account, she will be emailed a coupon to be used online or in store for her first loyalty purchase.
When she makes a purchase online, standard tags send the purchase to Extole to reward the advocate.
When she makes a purchase in-store with her loyalty number or coupon code, the Conversion API will send this to Extole to reward the advocate.
The advocate's reward will also contain a reward that can be used online and in store.
Note: If you provide different one time codes for online and in-store, that's fine. It will increase the purchases made by your customers and bring more traffic into your stores.
Retail Loyalty
Coupon Capabilities: Any coupon option
Purchase Capabilities: (3) No method to uniquely track an in-store purchase
This program can drive membership in your loyalty program as the primary goal. Advocates will share to friends to prompt the friend to signup for your loyalty program online. When the friend signs up for her loyalty account, she will be emailed a coupon to be used online or in store for her first loyalty purchase. The advocate will also be emailed a coupon to be used online or in store for her next loyalty purchase.
When she makes a purchase online, standard tags send the purchase to Extole to track the success of your program.
When she makes a purchase in store, there is no method to track the friend.
Retail Online
Coupon Capabilities: Any coupon option
Purchase Capabilities: (3) No method to uniquely track an in-store purchase
This program keeps the friend experience online, but gives the advocate the option to buy in store. Advocates will share to friends to prompt the friend purchase online. When the friend follows the Share Link, she will be shown a unique coupon that can be used for online purchase.
When she makes a purchase online, standard tags send the purchase to Extole to reward the advocate.
The advocate's reward will also contain a reward that can be used online and in store.
Note: If you provide different one time codes for online and in-store or if you in-store barcode is multi-use, that's fine. It will increase the purchases made by your customers and bring more traffic into your stores.
ULTA Delivers Omnichannel Beauty
Ulta Beauty needed an omnichannel referral program that enables guests to use rewards in-store or online, so they can shop through whatever channel they prefer. Extole’s powerful reward engine supports in-store redemption, meeting Ulta's essential requirement.
