Overview
The Friend Conversion report provides a detailed list of friend conversions resulting from successful referrals within a specified time period. It allows you to track the success of your referral program, evaluate advocate performance, and optimize incentive strategies to drive more successful referrals.
How This Report Can Help You
Evaluate Advocate Influence: Assess the impact of individual advocates on successful conversions, allowing you to identify top-performing advocates who drive meaningful results.
Segment and Reward Advocates: With insights into advocate performance, segment and reward your most influential advocates to foster stronger advocacy and brand loyalty.
Optimize Referral Channels: Analyze referral sources and channels to pinpoint the most effective methods for driving conversions, helping you refine and improve your marketing strategies.
How to Run the Report
Select Time Range: Choose the desired time frame to analyze friend conversions, with options for predefined or custom time ranges.
Specify the program or campaign you want to analyze.
Configure Advanced Options (optional): Tailor the report by selecting output formats, defining mappings, and applying filters for more precise analysis.
Report Output
The Friend Conversion report contains the following data, if available:
Conversion Date: The date when the advocate's referral resulted in a successful conversion.
Friend Person ID: Extole's unique identifier for the referred friend.
Friend Partner User ID: Your unique identifier associated with the referred friend.
Friend Email: Email address of the referred friend.
Friend First Name: First name of the referred friend.
Friend Last Name: Last name of the referred friend.
Campaign ID: Unique identifier of the campaign associated with the referral.
Campaign Name: Name of the campaign associated with the referral.
Program: Label of the program associated with the campaign.
Share Channel: The channel through which the advocate shared the program with others.
Source: The source of the advocate's engagement.
Partner Conversion ID: Your unique identifier for the conversion, such as an order ID.
Cart Value: The monetary value of the conversion.
Coupon Code: The coupon code used during the conversion.
Quality Score: Quality score of the conversion.
Reason: Reason behind the referral.
Advocate Person ID: Extole's unique identifier for the referring advocate.
Advocate Partner User ID: Your unique identifier associated with the referring advocate.
Advocate Email: Email address of the referring advocate.
Advocate First Name: First name of the referring advocate.
Advocate Last Name: Last name of the referring advocate.