Strategy & Best Practices
Get the most out of your program with bursts and campaign optimizations
20 articles
How to Market Your ProgramBest practices for where to add CTAs to market and scale your referral program
Create A Compelling Offer Structure
Increasing Activity
Top Performing CTA: Implement the Overlay Call-to-Action Across Your Site
Taking Referrals from Site-to-Store
Capturing In-Person Referrals
Trigger Advocacy with Seasonal and Burst Promotions
Create Your Own Customer Facing FAQ
Optimizing your Referral Program
A/B Testing Your Offer
A/B Testing and Targeting Overview
Boost Share Rates with the Stats Drip
Using Promotion Badges
Why You Should Pop-up Your Advocate Share Experience
Invite Customers to Share Post-Purchase
Enable and Test Friend Reminder Email
Mail After Purchase - Asking for a Referral When It Matters
Optimizing Share Channels
How Do I Prevent Ad Blockers from Blocking My Extole Experience
How Do I Enable Content Sharing?