Overview
Drive acquisition with new member offers by implementing an Extole Credit Union Welcome Offer. These campaigns reward new members for joining and completing qualifying actions with easy setup, minimal lift, and no required promo codes.
Use Cases
Increase member acquisition during slow periods: Attract new members quickly and efficiently with rewards either through widespread marketing or targeted prospect lists.
Drive activity to new branches and locations: Launch your Welcome Offer as part of your new branch celebration. Highlight it in local ads, in-branch signage, and grand opening events to create excitement and drive immediate foot traffic.
Increase adoption of new products and services: Incentivize new or existing members to engage with more of your offerings.
Enable teams at in person events: Leverage local fairs, farmers markets, or when Business Development Officers are visiting local employers to engage face-to-face. Set up a booth and promote your Welcome Offer as a limited-time perk for attendees.
General Flow
Your team can market these programs in-branch, online, or through outbound channels. Welcome Offer links drive new members to an email capture page, where they opt in to the offer, open an account, and complete the required qualifying actions.
Steps to Implement
Define Your Program
Decide on your audience, marketing channels, and the reward/requirements for payout.
Determine your desired timeline for launch.
Review Data Requirements
Confirm if desired account types and qualifying actions are already being sent to Extole, or if updates to SFTP/export files are needed.
Build and Launch
Create and configure promotion links and calls-to-action (CTAs).
Update campaign copy and creative assets as needed.
Update SFTP files to include additional data (if needed)
Work with Extole to enable the updated reward flow.
Test & QA
Complete end-to-end testing to ensure a smooth member experience and accurate reward fulfillment.
Tip: The most efficient way to launch a Welcome Offer is to use the same requirements as your existing referral program. In that case, no additional technical resources are needed.
Best Practices for Success
Promote across multiple channels: Leverage email, social media, in-branch signage, and your website.
Clearly communicate the offer: Make sure potential members understand the requirements and reward.
Monitor performance: Regularly check on acquisition and engagement metrics to optimize your campaign.
Frequently Asked Questions
Can existing members participate in the Welcome Offer?
This is up to you! Programs can be configured to only support new members, or engage existing ones to expand their portfolio
What sort of requirements should I enable?
Most frequently our customers are using requirements like completing a certain number of transactions or setting up direct deposit, but some may also require enrolling in Online Banking, signing up for e-statements and more. Just remember, the more requirements you put in place, the higher the reward should be.
How are rewards fulfilled?
Extole supports both gift card and account credit rewards.
Can the email capture be embedded into our website?
Yes, let you CSM know and they can provide you a tag to embed on your site.