What is a Welcome Offer Program?
A Welcome Offer Program is a great way to build a lasting relationship from the very beginning of a customer's experience, ultimately improving customer retention. In a Welcome Offer Program, a new user lands on your site and is immediately prompted with a popup asking for their email address.
Upon email address submission, they are shown a reward or discount of your choosing. This reward can additionally be emailed to the user, displayed in a floating overlay in the bottom corner of your site, and shown in a banner at the top of your site.
These offers at the start of a new customer experience drive more revenue for your brand and help you create loyal future customers quickly.
How does Extole's Welcome Offer Program Work?
With Extole's Welcome Offer Program, you can deliver a reward immediately on the landing experience as opposed to utilizing the slower delivery methods of other services. This process ensures that your referred customers interact with every aspect of your brand in one place instead of jumping between text messages, emails, and your site.
Additionally, Extole offers best-in-class fraud protection so you can have confidence that your Welcome Offer Program is not being exploited. Our tracking capability ensures that customers receiving the welcome offer are truly first-time customers so that you can be sure that your promotions are being targeted to fresh users.
For more on the advantages of Extole's Welcome Offer Program over other services, please see this Help Center article.
Why Should I Use a Welcome Offer Program?
A Welcome Offer Program offers a wide array of benefits, including:
Starting off the relationship with a new customer on the right foot
Improving conversion rates by showing up to 4 different calls for a new customer to use their reward
Creating loyal future customers and retention by engaging with new customers at the point in their journey where they're most likely to purchase
Driving more revenue for your brand