Whether or not your program is successful depends on how well you promote it. With Extole's Email Audience functionality, you no longer need to rely on fitting a promotional email into your existing marketing schedule—you can do it right from within the Extole platform with just a few clicks!

The first step in promoting your program is to create a promotional email.

For legacy campaigns, you can add a promotional email from your Campaign Dashboard.

Scroll down to the Promotions section and click the blue + New Email Promotion button:

For Flow Builder campaigns, you can add a promotional email directly on your flow.

Open the Promotion Viewed business event and scroll to the Email Promotions section, where you can hits + New Email Promotion.

Once you've successfully created your email, you'll want to customize it to match your campaign and marketing objective.

For legacy campaigns, the new email will appear in one of the tabs of the Campaign Editor for that campaign (e.g., the Advocate tab, Marketing tab, etc.). Here you can preview the email and update the copy, styling, and images accordingly. Remember to publish your changes!

Once you've added the new email to your flow, you can make customizations directly in line. Remember to publish your changes!

Once you have your email created, customized, and published in a live campaign, you're ready to choose your audience.

If you have a file containing the people you'd like to email, you can use that file to create an audience on the My Audiences page. You can also select an existing audience that Extole has created for you, using data from your existing programs. Learn more about My Audiences.

Once you've chosen your audience, it's time to send your email.

Select the audience on your My Audiences page and click the Email Audience button in the top right.

After clicking the Email Audience button, you will see a list of emails in all live campaigns. Select the correct program and campaign (if applicable) from the dropdown, then select the email you created for this audience.

Use the Send Test Email feature to ensure everything about your email looks as expected.

Once you've tested your email, go ahead and initiate your email promotion by hitting the Send to All Recipients button in the bottom right. Once you've hit the button, you'll see a status next to the audience as we safely send your email.